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The Japan News/Yomiuri
The Japan News/Yomiuri
Business
The Yomiuri Shimbun

Firms look to cash in on World Cup fever

Japan soccer kits are seen at Alpen Tokyo in Shinjuku, Tokyo, on Monday. (Credit: The Yomiuri Shimbun)

Samurai Blue soccer uniforms were flying off shelves ahead of Japan's first World Cup match against Germany in Qatar on Wednesday, as various industries look to capitalize on the football fever sweeping the nation.

The time difference between Japan and Qatar means some World Cup games will be screened in the early hours of the morning, so the food industry has bolstered home delivery services in anticipation of a spike in demand.

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