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The Guardian - UK
The Guardian - UK
Business
Alex Daniel

Firm fined for hounding elderly people with nuisance calls claiming to stop … nuisance calls

ICO AIDS the Information Commissioner Office
Two call centre workers wearing headsets at a desk with a screen on it
Complaints about the company were made to the Information Commissioner’s Office and the Telephone Preference Service. Photograph: Edhar Yuralaits/Alamy

A company that made its money promising to protect older people from nuisance calls has been fined £190,000 for “hounding” them with hundreds of thousands of nuisance calls of its own.

The Information Commissioner’s Office (ICO) said Elderly Aids Ltd, a company selling call-blocking devices, made 758,053 cold calls between May 2024 and February 2025 to try to sell its products.

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