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PC Gamer
PC Gamer
Harvey Randall

Finding a new and inventive way to annoy everybody, Activision has company use AI to generate fake advertisements for games that don't exist

An AI-generated image, posted to Activision's socials, of a fake Crash Bandicoot game that doesn't actually exist.

Activision, which has recently fully doubled-down on using AI slop art assets in its games, has also coincidentally invented a new and bespoke way to annoy you for seemingly precious little gain.

Picture this: You see an advertisement for a new game from a trusted developer. You think hey, that looks interesting, let me give it an install. Then, like the world's most irritating and harmless bear trap, a market research firm pulls back the rug and says haha, you fool, you absolute moron, that wasn't a real game.

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