Small and medium-sized enterprises (SMEs) sustain the global economy. According to the World Economic Forum, roughly 400 million SMEs worldwide represent about 90% of all businesses, provide employment for nearly 70% of the global workforce, and contribute close to half of global GDP. NetDeposited, a cloud-based outsourced accounting firm serving inventory-rich and digital-first businesses, approaches this reality with deep respect for the role SMEs play.
The firm's work reflects a belief that financial clarity can serve as a meaningful accelerator of growth when it supports thoughtful decision-making. Rachel Dauchy, founder of NetDeposited, says, "When business owners understand their numbers, they can gain a language that helps them explain their goals to themselves first." That understanding may open the door to more intentional progress.
According to Dauchy, growth remains a shared aspiration across the small business landscape. "Many owners think about adding new products, connecting with different customers, or exploring new markets at a pace that feels right for them," she shares. "Those ideas aren't only about increasing revenue. When a business grows its team, for instance, it can contribute to the local economy in ways that support both the business and the community around it."
As businesses pursue these forms of growth, the path forward can become more complicated. Dauchy notes that financial systems, reporting requirements, and operational decisions can grow more layered as companies scale. This is where additional support may prove helpful, especially in areas tied to financial visibility and strategic planning. She says, "Most challenges I see begin as process issues, not performance issues. Clarity usually comes from fixing how information flows." Her perspective points toward the idea that growth benefits from systems designed to evolve with the business.
Financial clarity can play a meaningful role in that evolution. Finance often serves a broader purpose when it supports future decisions as well as documenting past activity. Clear, timely financial information may help owners explore opportunities, approach cash flow with more intention, and consider their readiness for investments or hiring.
Dauchy argues that strategic insight tends to deepen when financial data is reliable and presented in an accessible format. Building that accessibility is increasingly important at a national level as well, with recent research showing U.S. financial literacy remains stuck at 49%, a gap that heightens debt risks and financial fragility and highlights the need for more targeted education across demographic groups.
"Forward-looking financial partners have become more relevant within this environment," Dauchy remarks. Professionals who combine technical expertise with an advisory perspective can help business owners interpret numbers in context. NetDeposited positions itself within this space by operating as an outsourced accounting department. Its model emphasizes automation, integrated systems, and advisory conversations that support longer-term planning. "Good bookkeeping tells a story," Dauchy explains. "Advisory work helps owners decide how they want the next chapter to read."
Technology continues to influence how this support becomes accessible. Dauchy states, "People used to feel that CFO-level insight mostly lived inside larger organizations, but with the way cloud tools and automation have evolved, it's become much easier for smaller teams to tap into that kind of thinking without getting weighed down by extra administrative work." Automated data flows can reduce the amount of manual spreadsheet work, which gives professionals more room to focus on validation, interpretation, and guidance.
NetDeposited integrates automation as a foundation, then builds advisory value on top of that structure. By setting up systems that handle data entry, the firm creates space for higher-level analysis and planning. Clients may gain clarity around inventory, cash flow, and profitability without the burden of maintaining complex internal systems.
Accessibility extends beyond technology alone. Financial education and digital skills play an essential role in helping entrepreneurs make informed choices. Strong collaboration between the public and private sectors can support financial education, digital payments, and access to capital. When business owners understand their financial position, they may be better equipped to adopt tools and strategies aligned with their goals.
As the small business ecosystem continues to evolve, the role of accounting firms is also expanding. Advisory-oriented models highlight collaboration, system design, and clarity over compliance alone. NetDeposited's approach reflects this shift, offering structure and insight that adapts as clients grow. The firm's work remains focused on helping businesses reach their next stage confidently.
Overall, NetDeposited notes that SMEs will likely continue to influence economic outcomes across regions and industries. Their ability to do so often grows when they have access to the right knowledge, tools, and partners who understand their realities. In that context, financial clarity becomes another meaningful support, helping teams pursue growth with more intention and create sustainable impact over time.
