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What Hi-Fi?
What Hi-Fi?
Technology
Lewis Empson

Finally, a truly affordable OLED TV has arrived (but you may not have heard of the brand)

Sansui OLED TV mounted on a wall of a modern living room with a white media centre underneath.

We love OLED TVs, but they tend to be quite expensive – it's an issue we have flagged many times before. Conventionally sized models (55- and 65-inches primarily) rarely launch for less than a grand, and while more affordable models such as the LG B3 do exist, we usually have to wait a while after launch before they drop below a thousand pounds or dollars.

However, we might finally be on the precipice of truly affordable OLED TVs, thanks to a new model from Japanese manufacturer Sansui. The brand has announced a 55-inch OLED TV which retails for just $799 in the US (around £610 / AU£1180), undercutting the likes of LG, Samsung and Sony by a considerable margin.

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