When was the last time a film changed the way you saw the world? Or the way you behaved?
Miners Shot Down (2014) countered mainstream media narratives to reveal how striking mine workers were gunned down by police at Marikana in South Africa. Black Fish (2013) made US theme park SeaWorld’s stock prices plummet. And Virunga (2014) stopped the British oil company Soco International from mining in the Congolese national park from which the film takes its name.
These films were all at the centre of impact campaigns designed to move people to act. In filmmaking, “impact” may involve bringing people together around important issues. It could also lead to people changing their minds or behaviour. It might change lives or policies.
