It is the reign of Onam commercials till the mythological exiled King Mahabali, whose annual visit to Kerala is celebrated as Onam, departs. Of the lot Onasadyakku ready aano? (Are you ready for Onasadya), a campaign by food delivery platform, Swiggy, has gone viral, clocking over 8.6 lakh views and counting in five days.
The 1.27-minute commercial has captured the spirit of Onam, especially the flavours of the Onasadya. The highlight of the ad directed by filmmakers Mridul Nair and Sajimon is that ‘Padakali’, a high-energy, fast number from Yodha, composed by AR Rahman, is used with a twist — the original lyrics has been replaced by the name of dishes of the sadya.
