The popularity of film photography just seems to keep growing and growing, with so many new photographers discovering the medium, as well as drawing previous film shooters back. Fujifilm, one of the few remaining film suppliers is capitalizing on this explosion in interest and launching a brand new film – the Fujifilm 400.
The Fujifilm 400 is most likely based on Fujifilm's popular, but almost perpetually out-of-stock film, Fujifilm Superia X-TRA 400, with sites including B&H listing the film as discontinued, although it is still sold in most other parts of the world. Superia X-TRA 400 is a crowd-pleasing film that is versatile for indoor and outdoor photography, as well as being forgiving for incorrect exposures with a good exposure latitude, the film also has good sharpness and good color reproduction.
