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Lauren Knight, PhD Candidate, Faculty of Information, University of Toronto

Film festivals like TIFF set the tone for wider industry norms — here’s what we’re watching around AI

This week, the Toronto International Film Festival (TIFF) is celebrating 50 years of films and programming.

Through its evolution, TIFF has become an industry staple for both artists and fans, and remains important as a “major launching pad for Hollywood.” It showcases a range of international and independent films to wider market success and connects filmmakers to distributors.

TIFF also plays an important international role by programming, launching and generating wider conversations — both at the festival and beyond via fan, industry, media and social media commentary — in response to emerging trends and technologies in the film industry.

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