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Jack Moss

Filippa K goes back to the 1990s to celebrate 30 years in fashion

Filippa K 30 Years campaign.

Before Scandinavian style was synonymous with its distinct brand of effortless, minimalist cool, there was Filippa K. 

Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the Swedish fashion label’s focus on uncomplicated, well-designed garments primed for contemporary living helped shape the locale’s distinct ‘Scandi’ look – one which remains pervasive today (and has birthed a slew of labels in its wake, from Stockholm to Copenhagen).

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