Scottish outdoor clothing brand Keela has reported a 30% increase in its workforce and a 43% increase in its sales growth.
This follows a series of investments in technology, sustainable product development and new manufacturing equipment, all of which contributed to retail client wins, as well as increasing online sales.
Investment in product development has also seen the Glenrothes-based business expand its existing collections, with the Primaloft range now offering a new Solo jacket and Scree smock, in addition to the Merino range's new hoody; with further product launches in the pipeline.
Keela has also confirmed plans to explore the outdoor lifestyle market, with the recently-launched Crofter parka.
Sales director Sam Fernando commented: “Over the past couple of years, we have enjoyed a period of sustained success and growth
“It fills us with great pride to be able to create vital new jobs and opportunities for talented individuals to join Keela’s burgeoning team, as well as to see the team’s recent hard work being rewarded through a number of award wins, and I look forward to that continuing over the coming months and years as Keela grows further.”
The business has built a reputation for corporate social responsibility initiatives, including the continuation of ‘Bright Friday’ efforts, where 15% of all website sales over the Black Friday period are donated to children’s charity Cash For Kids, as well as strengthening its ongoing partnership with Outward Bound Trust.
The brand has also launched a project called ‘Legacy’, designed to promote the longevity of its kit through recycling, repurposing and giving second life to the unsold vintage garment.
Another sustainable project is the ‘Keela Hospital’, which has been bringing garments back from the brink of destruction for a number of years at the Glenrothes factory shop, with items stitched, patched, sealed and bonded back to full health.
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