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The Economic Times

Business

FIFA World Cup powers shift to bigger TVs amid cautious consumer spending

World Cup FIFA World Cup India the FIFA World Cup

India's smart television market may have contracted at the start of 2026, but the ongoing FIFA World Cup is providing an unexpected lift to premium TV sales, Times of India reported, with consumers increasingly opting for larger screens even as broader demand remains subdued.

According to Counterpoint Research, smart TV shipments in India declined 3% year-on-year in the first quarter of 2026, as inflationary pressures, rupee depreciation and geopolitical uncertainties prompted households to defer purchases of big-ticket consumer durables.

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