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The Guardian - US
The Guardian - US
Sport
Matt Hughes in Miami

Fifa will not punish Fox for breaking advertising rules during World Cup opener

Fifa Fox World Cup Mexico United States South Africa
Javier Aguirre talks with his Mexico players during a hydration break in last week’s World Cup opener.
Javier Aguirre talks with his Mexico players during a hydration break in last week’s World Cup opener. Photograph: Yuri Cortéz/AFP/Getty Images

Fox will not face any punishment from Fifa for breaking the governing body’s advertising rules during the opening game of the World Cup between Mexico and South Africa last week.

The US broadcaster broke Fifa’s strict guidelines for showing commercials during hydration breaks on the first occasion they were in operation by returning to the live action 10 seconds after play had resumed during the second half at Mexico City Stadium.

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