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Sport

FIFA rejects TV bids for Women’s World Cup for being too low

Fifa World Cup Football
FIFA Women's World Cup - UEFA Qualifiers - Scotland v Republic of Ireland - Hampden Park, Glasgow, Scotland, Britain - Oct 11, 2022. (Photo: Reuters)

FIFA, world football’s governing body, rejected recent bids for the television rights to the 2023 Women’s World Cup as too low and challenged broadcasters to offer better value.

“This is not a case of being priced out, but rather testament to a lack of willingness of broadcasters to pay what the women’s game deserves,” Romy Gai, FIFA’s chief partnerships and media officer, said in an interview.

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