In the face of rampant backlash from national and player associations alike, FIFA president Gianni Infantino has reportedly put together a confidential presentation demonstrating how funding for his plan to sell off stakes of the World Cup could be completed by October.
It was only on Tuesday, July 28 that FIFA publicly announced the proposal to create a subsidiary company—the FIFA Forward Enterprise, instantly valued at $20 billion—which would control the commercial interests of FIFA’s biggest men’s and women’s competitions, namely the World Cup and Club World Cup. The plan is to seek out investors to buy roughly 20% of these shares for the grand sum of $4.2 billion, which would then be spread between FIFA’s member associations.
