Seriously, if Salt Bae and Gianni Infantino pose for another photo at this World Cup, someone is going to throw up. Me, probably.
In stadiums built by migrant workers who have seen their friends die and suffer while being paid a pittance to slave in searing heat, the VVIP culture within these arenas - and in the umpteen-star hotels used by FIFA - has been truly sickening.
Have they not got a jot of self-awareness? In their padded thrones in the stands, with their gold name plaques, and their Michelin-starred restaurants, are they utterly tone deaf? Or, actually, do they just not care?