FIFA president Gianni Infantino has called for a “fair deal” for the Women’s World Cup after holding fresh talks with TV bosses.
European Broadcasting Union director general Noel Curran has met with Infantino as they look to thrash out a deal which starts on July 20 but so far no agreement has been reached.
The BBC and ITV are “very close” to striking a joint broadcast deal to show the Lionesses games but there is frustration at FIFA over the bidding process and why TV companies are not trying to do a contract which would also help the growth of the women’s game.
