The 2026 FIFA World Cup is expected to provide a significant boost to global beer consumption, with more than 1 billion pints projected to be consumed during the tournament, according to analysts at Jefferies, reports Reuters. The brokerage estimates the event could increase beer industry volumes by 0.3%, with gains anticipated in major markets including the United States, Mexico, Brazil and China.
Analysts told Reuters that the month-long tournament is likely to support consumer spending across several industries, ranging from hospitality and travel to retail and sportswear, at a time when broader demand remains relatively subdued.
