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The Guardian - UK
The Guardian - UK
Business
Kalyeena Makortoff

Fierce supermarket competition in UK keeps lid on Christmas dinner costs

a plate of Christmas dinner
Retailers are pushing their own-label lines and promotions to attract customers, with some festive staples such as Brussels sprouts now 4.3% cheaper than 12 months ago. Photograph: David Davies/PA

The cost of a traditional Christmas dinner for four has risen 1.3% this year to £31.71, as fierce competition between supermarkets offsets high inflation.

The increased cost of a festive family feast is far below the 9.1% rate of general grocery inflation tracked in November, which marks a further easing from 9.7% in October, according to research by Kantar.

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