A few Japanese companies are among the Olympic sponsors supporting the Games and Japan's delegation at the Beijing Winter Olympics, which start Friday.
In light of the bitter taste that remains for many of these companies after they couldn't gain enough of a promotional effect from the Tokyo Games last year, and amid the human rights issues in the Xinjiang Uygur Autonomous Region, Hong Kong and elsewhere in China, there have been moves among firms to refrain from being involved in the Games.
