India's consumer sector is likely to see stronger demand in the coming months, with FMCG demand projected to grow 9-11% between August and November as improving purchasing power supports festive spending. However, companies are likely to face pressure from elevated input costs, intensifying quick-commerce competition and a structural shift towards premium, personalised and digitally enabled consumption.
The July 2026 consumer sector tracker noted that relatively low inflation has helped restore consumers' real purchasing power, creating a favourable environment for festive spending. Consumer demand has remained resilient despite geopolitical and Middle East-related headwinds, with companies across categories reporting healthy demand.
