I know what you're (probably) thinking by now – why even launch an SUV if you're going to limit production anyway? After all, sports utility vehicles are the quickest way to earn a license to print money. Just ask Bentley (Bentayga), Aston Martin (DBX), Lamborghini (Urus), and Rolls-Royce (Cullinan). Ferrari has caved in and it too will be jumping on the SUV bandwagon, but it'll be doing it differently by keeping the Purosangue exclusive.
Australian magazine CarExpert sat down and had a chat with Dieter Knechtel, President of Ferrari Far East and the Middle East, about the strategy planned for the high-riding prancing horse: "It will now be another range model, and even now with our range models there is no endless supply. So, we will be very careful to balance that properly." He went on to specify the Purosangue will be limited in availability in the same vein as Maranello's traditional crop of sports cars.
