The Ferrari Luce was expected to be a big moment for Maranello's electric future. Nobody expected it to become a $40 million lightning strike. At RM Sotheby's Monterey sale, the first-ever Luce "Chassis 0", Ferrari's first series-production EV, blew past its estimate of a little over $1.1 million in a bidding war that stunned even hardened auction regulars.
That hammer price did more than set records. It instantly turned Ferrari's first EV into a halo charity piece, not a normal price signal for future customers. If you're wondering what this means for Luce production cars, you need to separate the one-off, no-reserve charity spectacle from the reality of upcoming showroom models.
