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Fortune
Fortune
Sasha Rogelberg

Ferrari is full speed ahead on its first electric car—and the CEO promises it’s going to roar just as loud as a combustion engine

CEO Benedetto Vigna is wearing a red and white Ferrari jacket and standing trackside at the 2023 Las Vegas Grand Prix. (Credit: Song Haiyuan—MB Media/Getty Images)

Formula 1 drivers aren’t the only ones who love the sounds of a screaming V-8 engine. Ferrari customers love the roar of the car so much that the Italian automaker is making no concessions when recreating it in its forthcoming EV.

“When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road,” Ferrari CEO Benedetto Vigna said in a Tuesday CNBC interview.

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