The rapid rise of Chinese automakers has wreaked havoc on well-established players. Gone are the days when car companies from China were the laughingstock of the industry for blatantly ripping off designs and building knockoff cars on subpar underpinnings. They’re now eating the Western brands’ lunch, and everyone is taking notice. That even includes Ferrari, though the company doesn’t appear concerned about losing out to up-and-coming performance brands from China.
Ferrari’s Global Marketing Director knows what he’s talking about. Emanuele Carando has extensive knowledge of high-end vehicles from China, as he travels there frequently to test the latest developments. In an interview with Australian magazine GoAuto, he praised how far Chinese automakers have come over the past few decades while noting they still have ground to make up in one key area.
