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Motor1
Motor1
Business
Adrian Padeanu

Ferrari Boss: Touch Buttons Cost Half As Much As Physical Controls

Ferrari Benedetto Vigna Autocar India

The Breakdown

  • CEO Benedetto Vigna says production costs for touch controls are 50 percent lower than those for real buttons.
  • Ferrari will put more traditional controls inside its cars.
  • Existing Purosangue and 12C Cilindri vehicles can be retrofitted with a steering wheel that features physical buttons.
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