"I promise you it's a football decision. It's not a marketing or celebrity decision."
It feels strange that Manchester City are having to justify the signing of the best young striker in the world, but here we are. This week, CEO Ferran Soriano gave a detailed defence of how City will use Erling Haaland next season, twice insisting his commercial pull were not considered in the signing.
Haaland will, of course, give City a genuine superstar, and with that comes the marketing opportunities Soriano references, but it's the chief's hint at Pep Guardiola's new tactics that should excite fans.
