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Scarlett Conlon

Ferragamo’s Florence hub, where archive and atelier meet

Ferragamo Florence Atelier and Archive Maximilian Davis.

Marilyn Monroe’s sparkling red stilettos, Andy Warhol’s paint-spattered loafers, the sleek-lined ‘Wanda’ bag: Ferragamo creative director Maximilian Davis is recalling his favourite discoveries from the Florence-based house’s archive with an air of wonder.

‘There’s one shoe that I really, really wanted to see before I joined,’ says the Manchester-born designer, who was appointed to the role in 2022. ‘It was the S-shaped heel with the transparent straps that I saw in a 1950s campaign shot – it was the first of its kind, and is really surreal and dark and moody. It feels so modern. When I saw it [in person], it was so small and so delicate, and I had to wear gloves to touch it.’

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