NAMM 2026: Fender has forged an exclusive global partnership with Samsung to bring its educational Fender Play service to TV screens for the first time.
The online service, designed to guide new players of electric and acoustic guitar, bass, and ukulele through their first chords, riffs, and songs, has proven successful since its 2017 launch. It’s helped encourage the patience and retention that learning an instrument requires, allowing people to learn in their own time and at their own pace, and working through the ranks of skill levels.
