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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Female founders ask Trump for small business tariff exemptions

President Donald Trump speaks to reporters while in the Oval Office (Credit: Anna Moneymaker/Getty Images)

Good morning! Women will dominate the 2028 Olympics, proxy voting push blocked by the House, and female founders are asking Trump to consider small businesses in tariff policy.

- Start small. Markets recovered yesterday after President Donald Trump announced a 90-day pause on retaliatory tariffs. But 125% tariffs on China remain—and a group of female founders worry they may be the casualty of that China trade war. They're lobbying the White House to consider the impact of tariffs on small businesses.

Thirty-eight female founders with a combined $800 million in revenue this morning sent a letter addressed to Trump, Congress, and U.S. Trade Representative Jamieson Greer asking for tariff exemptions and support for U.S. small businesses. Allison Luvera and Lauren De Niro Pipher, cofounders of the wine brand Juliet, spearheaded the effort. The letter was signed by founders in food and beverage like Aishwarya Iyer of olive oil brand Brightland and Hannah Cheng of dumpling brand Mimi Cheng's; in beauty and personal care like Cyndi Ramirez-Fulton of Chillhouse and the cofounders of Dune Suncare; in apparel like Rebecca Minkoff and the cofounders of the Meghan Markle-backed Cesta Collective; and more.

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