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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

Feeling the bite: is Greggs on a roll or is its expansion overbaked?

Goods on the counter of a bakery, with a staff member behind
Mince pies and more in a branch of Greggs in Newcastle, where the company was founded. Photograph: Mark Pinder/The Guardian

An enormous carpet of pastry snakes its way around the factory. Four huge metal urns of meat filling are waiting to be added. Workers in hairnets and overalls buzz about, checking a production line that holds 4.5 tonnes of pastry at any one time.

This is food production on an industrial scale, designed to satisfy the UK’s seemingly insatiable appetite for sausage rolls, vegan bites and other baked treats.

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