Thanks to a big expansion of its network, Vodafone is emerging as a legitimate threat to Australia's incumbent mobile phone operators, its corporate owner says.
In January last year, a network-sharing agreement between Optus and TPG Telecom went live, giving Vodafone customers access to Optus' network towers, more than doubling its coverage area to one million square kilometres.
"It's fair to say for Vodafone, it's a business that has fundamentally changed in the past year," TPG chief marketing officer Bec Darley told investors at online an information day on Tuesday.