Thanks to a big expansion of its network, Vodafone is emerging as a legitimate threat to Australia's incumbent mobile phone operators, its corporate owner says.
In January last year, a network-sharing agreement between Optus and TPG Telecom went live, giving Vodafone customers access to Optus' network towers, more than doubling its coverage area to one million square kilometres.
"It's fair to say for Vodafone, it's a business that has fundamentally changed in the past year," TPG chief marketing officer Bec Darley told investors at online an information day on Tuesday.
"The business has undertaken a multi-year transformation program on network coverage and experience, and the headline on that is Vodafone is back."
It now has the same network coverage as Optus and is just one per cent away from Telstra, after solving a structural issue that the standalone Vodafone brand had for many years, Ms Darley added.
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