While 3D and CGI animation might get a lot of the focus these days, 2D motion design continues to evolve and can still be hugely powerful and effective. Its simplicity can command attention, simplify complex messages or data and make a memorable impact. Some of the industry-standard tools being used have been around for decades, but a small British team is out to shake things up with procedural, non-destructive software inspired by their frustrations as creatives.
Scene Group's Cavalry is a data-driven design and motion design tool that its maker describes as "a secret weapon for some of the world's best design studios". It has a list of Pro subscribers to back that up, including Pentagram, DIA, Studio Dumbar, Buck, Stink Studios, Dept, Superunion and Wolff Olins. So how did a small British start-up based in Manchester set out to take on Adobe? Co-founder Adam Jenns told us about how it began, and where it's going (see our pick of the best animation software for more tools).
