Allen and Unwin are Australia’s largest independent book publisher, publishing 250 books a year across the fiction, non-fiction, childrens, and young adult categories. Their marketing department is looking for a curious, creative and results-driven Digital Channel Manager to join their Sydney team. This newly created position is a dream job for anyone that wants to combine their love for digital spaces (owned and earned) with their love of books, both adult and children’s. You don’t need to be an expert in all channels, but you do need to have an interest in how they all work together and be willing to learn about each one. This is a job that demands a unique combination of creativity and analytical thinking. Working closely with the Head of Marketing you will develop and execute a comprehensive digital channel strategy aligned with their marketing objectives and target audience across their books and brand. You will oversee the development, maintenance, and optimisation of their website, ensuring usability, functionality, and an exceptional user experience while optimising digital channels for SEO and SEM campaigns to improve organic search rankings and drive targeted traffic to the website. To be successful in this role you will have 1+ years’ experience in a digital role overseeing at least 1-2 digital channels and understanding of SEO, SEM, social media platforms, email marketing, and web analytics. If you think this is the opportunity for you, apply now!
