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Fortune
Fortune
Jason Ma

Fear of Trump tariffs is causing Americans to buy now before prices rise—and they're stockpiling toilet paper, medicine, and food

Man carrying rolls of toilet paper (Credit: Getty Images)
  • One in three consumers plans to spend more money this holiday season, and the top motivation is fear of higher tariffs under Trump, according to a survey by CreditCards.com. Nearly a third also expect to take on more debt to make their purchases.

Americans are bracing for higher prices when President-elect Donald Trump returns to the White House as he has pledged to impose sweeping tariffs.

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