The Food and Drug Administration is extinguishing the once monolithic e-cig makers at Juul, although remaining brand loyalists most likely won’t need to ween themselves away anytime soon. As The Wall Street Journal first reported on Wednesday, and confirmed this morning, the FDA has moved to order all products from Juul Labs Inc. off shelves following a nearly two-year review of the company’s application to sell tobacco and menthol flavored e-cigarettes.
While rich white parents nationwide are likely breathing a sigh of relief, the Kids These Days almost certainly still have some time to rip a few last vape clouds — Juul will most likely appeal the ruling, a process that could delay their demise by at least a year, according to one analyst from Cowen who spoke to The Guardian.
