It’s been over 90 years since Tampax created the first modern tampons, and the product’s design remains mostly unchanged. But the FDA just approved a new design that could change the appearance of a product that’s looked the same for decades.
The design, patented by the independent startup Sequel, has diagonal grooves that spiral down the product. The brand’s founders say the product’s helical shape better absorbs fluid, which leads to less leakage and a more reliable experience.
