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Fortune
Fortune
Chloe Taylor

‘Father of the iPod’ says Apple has ‘jumped the shark’ with its $3,500 VR headset

Tony Fadell, Principal, Future Shape, on Centre Stage during day two of Web Summit 2022 at the Altice Arena in Lisbon, Portugal. (Credit: Ramsey Cardy/Sportsfile for Web Summit via Getty Images)

Apple unveiled its long-awaited Vision Pro—a $3,499 mixed reality headset—at its Worldwide Developers Conference on Monday.

The company describes the wearable device as “a revolutionary spatial computer that seamlessly blends digital content with the physical world,” with the Vision Pro promising to deliver “extraordinary new experiences,” “an infinite canvas for apps at work and at home,” and “immersive environments.”

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