Detroit-based Fathead announced that Big Moods’ cofounder Joey Rexford will join as CEO.
The development comes as the high-quality sticker and accessory maker looks to position itself as an industry leader. Additionally, Fathead acquired a stake in Big Moods allowing it to tap into the company’s trendy design, marketing, media, and retail engagement.
Why It Matters: Rexford, and his identical twin brother Andy, grew their @CollegeStudent media brand to an influencer marketing company -- Amp Social -- serving clients like Jack In The Box and Rate My Professors.
