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The Guardian - US
The Guardian - US
World
Carey Dunne

‘I feel so guilty’: the highs, lows, and hustle of New York housing brokers

illustration of broker as a puppet talking to applicants
‘We’re middlemen. We’re basically puppets,’ says one real estate broker. Illustration: Rita Liu/The Guardian

When Keyan Sanai moved to Manhattan and started working as a real estate broker in 2014, he was eating 12 to 15 cans of tuna a week to keep costs low. “I said to my friend, ‘My mouth tastes like a fistful of old pennies all the time,’” he says. After a doctor’s visit, he found out he had mercury poisoning.

His first few years as a broker were rough. Working at a “boiler room” brokerage, he got acquainted with what he calls the “dark underbelly” of the industry. “The script is basically to lie to people: ‘Put up [an ad] that says ‘no fee’, and once you get ’em in, say, ‘Oh, that’s rented, but I have something else,’” he recalls managers telling him. He says they insisted their employees “just get [the client] out to the appointment, then pump the fear and pressure them into making a decision”.

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