Primark, one of Europe's biggest fast fashion chains, has pledged to train an additional 125,000 smallholder cotton farmers in more sustainable farming methods in India, Pakistan and Bangladesh by the end of 2023.
The group's sustainable cotton program trains farmers on using fewer chemical pesticides and fertilizers and less water, thereby preserving the biodiversity and helping to mitigate against climate change. It also lowers input costs and improves yields and profits for the farmer, the group says.
