The week — Milan Design Week — has arrived. Now in its 63rd edition, Salone del Mobile brings with it the usual swirl: editors, curators, students, collectors, brand minds — all with an eagle eye trained on what’s next. Officially, it’s still the world’s largest furniture fair. Unofficially? It’s fashion week in disguise — call it fashion’s favorite off-runway stage.
Heritage houses — Loro Piana, Jil Sander, Roberto Cavalli, Dolce & Gabbana, Saint Laurent, Missoni, Rimowa, and Hermès, to name a few — are showing up to Milan Design Week 2025 with activations just adjacent to their usual remit. They’re not abandoning the catwalk, but they are cross-pollinating, hedging their bets.
