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Birmingham Post
Birmingham Post
Business
Coreena Ford

Fashion trailblazer Hirestreet launches partnership with global sports brand Decathlon

Hirestreet Decathlon Isabella West

Fashion rental platform Hirestreet has announced a partnership with outdoor brand Decathlon amid moves to expand further into sports and activewear.

Hirestreet, which is run by former North East Young Business Person of the Year Isabella West, was formed in Newcastle four years ago on a mission to reverse the fast fashion trend in which customers buy clothes and hardly wear them before discarding items.

Decathlon has launched its first UK rental collection via Hirestreet, consisting of an exclusive ski-wear and outerwear edit.

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