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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier

Fashion Statement: Why TV stars shine brighter than the models at fashion week

Lucien Laviscount, Theo James, Luca Guadagnino and Adam DiMarco were all on the front row at this season’s menswear shows
Lucien Laviscount, Theo James, Luca Guadagnino and Adam DiMarco were all on the front row at this season’s menswear shows. Composite: Getty Images / GC Images

Men’s fashion week, which is actually closer to a fortnight, came to an end last weekend. You might care. You might not. Or, you might have already seen Kylie Jenner cantilevering a foam lion’s head through Paris at the couture shows and promptly deleted Instagram. In any case, I was going to kick off this new-look issue of Fashion Statement by explaining why we write about these shows, because in all honesty, I had the same question before I wrote about them.

But instead I’m going to talk about what they’re like, because that’s the question I get asked most. Yes, these are fashion shows with catwalks and ropey air-con and curious snacks (ginger shots at Givenchy, scotch eggs at the Kenzo do). But the most interesting part – at least to the outside world – is who’s there. Fashion week might be about clothes, and the catwalk might be its red carpet, but the front row is where fashion meets popular culture.

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