As the city’s shopping circuit gears up for the upcoming festive season, the bi-annual pop-up, The Armoire, is all set to bring to Chennai their festive edit this weekend. Featuring labels Devnaagri, Loka by Veerali, Mohammed Mazhar, YAM India, Notebook, Love Choje, Anaash, among others, the event’s 16th edition will bring a “collection of easy-to-wear Indian, fusion and western clothing and accessories”, says founder Nandini Varshnei, adding that the team aims to feature a mix of first-timers and bestsellers in every edition.
Mohammed Mazhar, founder and creative director of his label (of the same name), operates from the small town of Saharanpur in western UP. He works with marginalised communities who are directly or indirectly contributing to the fashion industry, “especially those associated with vocations that are slowly dying such as dhobis (washermen), rafugars (darners) or kadhai-walas (embroiderers).”
