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The Guardian - UK
The Guardian - UK
Lifestyle
Scarlett Conlon in Milan

Fashion offers sense of joy and renewal in difficult times, says Giorgio Armani

A model on the catwalk wearing a black sequined hat and black dress with floral motifs
A model wearing an outfit from Armani’s autumn/winter 2024 collection. ‘A flower blooming in the cold is a symbol of rebirth,’ the designer said. Photograph: WWD/Getty Images

Designers at fashion week are often asked to justify their luxurious creations when the showcase takes place against a backdrop of tumultuous global politics. For Giorgio Armani, it is about joy and renewal, he said.

Armani, who launched his eponymous brand in 1975, has had time and experience to consider the role fashion can play in these circumstances.

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