In a major win for Indian luxury fashion, popular resort wear and swimwear brand Verandah has joined the ranks of luxury brands Louis Vuitton, Christian Dior, and Tom Ford Beauty to bag the Butterfly Mark certification for ‘contributing to the future of the planet’. An initiative by UK-based Positive Luxury, sustainability experts for the global luxury industry, the certification is awarded to brands ‘meeting higher and higher standards for people and Nature’.
Anjali Patel Mehra, founder of Verandah — known for its hand illustrated prints, fine embroideries and sustainable fabrics — says it was in 2017 that Positive Luxury approached her to consider undergoing the assessment to be considered for the certification. “I didn’t even have a website then, but I wanted to know what it was all about and where the brand stood in terms of global standards of sustainability.”
