Online fashion disrupter Hirestreet has announced one of its biggest deals to date – a link-up with online giant Asos.
Based in Newcastle city centre, Hirestreet was launched in 2018 by award-winning entrepreneur Isabella West who wanted to create a sustainable response to fast and throwaway fashion. Hirestreet allows customers to rent outfits for holidays and special occasions, rather than buy clothes they may only wear a few times before throwing them away.
Ms West started the business by renting a handful of her own dresses, but the Haylofts-based company now rents out thousands of outfits on a weekly basis, while also teaming up with major retailers through its white label platform Zoa Rental, including the likes of M&S, French Connection, River Island, Oasis, Nobody’s Child, Lipsy and Decathlon.
