Fashion icons such as Taylor Swift, Hayley Bieber, and model Irina Shayk have all helped to boost this summer's hottest trend – the humble SOCK.
From a fresh, white sock, to a pop of colour on your feet to co-ordinate with your outfit, the fashionable footwear has seen a boom in sales since this time last year.
In the last six months alone, UK retailer John Lewis has reported sock sales rising by 66%.
And with fashionistas such as Kendall Jenner and Rita Ora adding some “socks appeal”, with bold patterns and big brand names, the department store says that “fashion” socks have seen a 90% increase in sales in the last 12 months.
Other stylish celebs who have embraced the trend include Sex and the City's Sarah Jessica Parker, who was spotted in New York in a striking pair of Gucci socks.
Hitmaker Taylor Swift is also known to be a fan of the trend, while model Irina Shayk paired sporty crew socks with another popular fashion trend, the “naked dress”.
And social media star Charli D'Amelio was pictured arriving at the Prada show during Milan Fashion Week, completing her orange outfit with contrasting black ankle socks.
Georgia Frazer, sock buyer at John Lewis, has also revealed her top tips on pulling off the visible sock trend.
Georgia said: “Our customers are particularly loving a rib ankle high sock in an array of colours – and this leans into the off-duty, sport-luxe style which is a massive trend right now.
“The popularity of marl and pastel sports socks is also growing, as well as socks which add a pop of colour or a touch of sparkle also proving popular to add to any outfit.
“We are also expecting to see this trend move into menswear. Perhaps this is finally the year dad will really want a pair of socks for Father’s Day.”
GEORGIA FRAZER'S TOP TIPS FOR THIS SUMMER'S SOCKS TREND:
- Be bold – don’t be afraid of colour, but just keep it coordinated to your outfit. A bright pink shirt? A pink pop of sock will round off your look.
- All white – a white sock is a cool, easy way to update any look. Whether it’s sport socks over leggings, looking tailored with a loafer, or with sandals and a floaty dress, they are effortlessly cool. Just make sure you keep those socks bright white for a fresh look.
- Add some texture – a ribbed sock or bit of frill can really elevate a look, and make it a bit more high fashion. As a rule, a chunky shoe needs a chunky sock.
- Let them shine – socks aren’t just for daytime. A sparkly, lurex sock can really lift a look for a night out. Got a pair of uncomfortable heels you’re dying to wear, but can’t bare the blisters? Fear not, your socks have you covered.
