A fashion brand that caters to women of all sizes and ages has opened its first store in Scotland.
Vanilla, the latest addition to Braehead, swung open its doors for the first time this week in the shopping centre's lower mall.
The 2350 sq ft shop has created ten jobs and the new store will be stocked with fashionable designs that aims to inspire "each individual woman and teenage girl find their own unique style, identity and confidence".
The brand has two fashion ranges – Blue Vanilla, which is aimed at all women delivering constantly updated styles and on-trend clothing. And Pink Vanilla, targeted at teenagers and younger women between 14 and 24.
Michelle Burns, Vanilla’s head of retail stores, is excited to expand to Scotland, calling Braehead "the ideal location".
She said: “The centre attracts a huge footfall with its already impressive reputation for having a wide variety of stores, restaurants and cafes giving it a strong appeal for women and girls of all ages.
“With our new store opening at Braehead we’ll give women and girls a trend-led and affordable option when it comes to their fashion choices.”
Braehead’s centre director Peter Beagley said: “I’ve no doubt Vanilla will be everyone’s favourite fashion flavour, bringing the latest on-trend styles to shoppers at Braehead.
“This is another example of why Braehead is the ideal and go-to retail destination for new and exciting brands, who want to reach current and new customers and give them the chance to see, feel and try on the fashion clothing before they buy.”
